What are ChatGPT Ads?
ChatGPT Ads are advertisements shown separately below a ChatGPT response. They are matched to the content of the conversation, so businesses can reach people who are researching questions and comparing options.
What is included in the test period?
We handle tracking, website accessibility checks, campaign setup, ad copy and visual assets, budget limits and ongoing optimisation. You receive a monthly report with ChatGPT Ads shown separately.
How much does it cost to test ChatGPT Ads?
The three-month test costs SEK 20,000, or approximately SEK 6,667 per month. The six-month test costs SEK 35,000, or approximately SEK 5,833 per month. All prices exclude VAT. Ad spend is additional.
What is the difference between three and six months?
Both options include setup and ongoing management. The six-month option gives us more time to learn and optimise, and includes a midpoint review, new ads in month four and an analysis of overlap with your other channels. The monthly management cost is around 12% lower.
Is ad spend included?
No. Ad spend is paid directly to OpenAI. Our packages require an ad budget of at least SEK 8,000 per month. Product feeds for e-commerce are quoted separately.
What do we own after the test period?
You own the ad account, tracking and creative assets. They remain yours after the test period.
What happens after the test period?
We review the results and discuss the next steps with you. Following discussion and evaluation, the collaboration continues on a rolling basis with three months’ notice.
Can every business advertise in ChatGPT?
Advertising is subject to OpenAI’s current requirements and restrictions. We check eligibility and discuss whether the channel is suitable for your business before starting.
