What is Google Ads?
Google Ads is an advertising platform owned by Google that allows advertisers to display ads on Google's search results pages and on other websites that partner with Google. With Google Ads, advertisers can create and serve ads to a specific audience based on factors such as keywords, location, age, gender, and interests. The ads are shown to users who search for relevant keywords or who browse websites that display ads through the Google AdSense program. Google Ads works like an auction system where advertisers compete for advertising space by bidding on keywords relevant to their ad. The ads appear higher on the page if they have higher bids and higher quality scores. The ads on Google Ads can appear as text ads, image ads, video ads, shopping ads, and more.
What is Adwords?
AdWords was the former name of Google's advertising platform, now called Google Ads. Launched in 2000, AdWords was originally a pure keyword advertising platform where advertisers could create ads and bid on keywords to display ads on Google's search results pages. Since then, the platform has evolved to include serving ads on other websites, mobile advertising, Google Shopping ads and video advertising. The name change from AdWords to Google Ads took place in 2018 to better reflect the breadth and capabilities of the platform.
How does Google Ads work?
Google Ads works by advertisers creating ads and selecting the keywords and audiences they want to target. The position of the ad on the page is based on several factors, including the relevance and quality of the ad, the quality of the website, the bid offered by the advertiser, and the user's search behavior.
Advertisers pay for their ads on Google Ads through an auction system where advertisers compete for the advertising space by bidding on keywords relevant to their ad. The cost per click (CPC) varies depending on the competition for the chosen keyword, the quality of the ad and the relevance of the keyword. The ads can also be displayed on other websites that partner with Google through the Google Display Network advertising network.
Google Ads also provides the ability to target ads to specific audiences based on demographic data, interests, behavior, and geographic location. This allows advertisers to reach a specific audience and get better results from their advertising.
To ensure that the ads are relevant to users and that the advertising experience is positive, Google has developed several tools and rules to control and monitor the ads on the platform.
What does Google Ads cost?
The cost of Google Ads depends on several factors, including the competition for the chosen keywords and the quality of the ad. The cost of the ads is usually calculated as the cost per click (CPC), which means that the advertiser pays each time a user clicks on the ad. The CPC price varies depending on the competition for the selected keyword, the quality of the ad and the relevance of the keyword.
Google Ads also has the option of using other types of advertising models, such as cost per thousand impressions (CPM) for display ads and cost per acquisition (CPA) for conversion ads. These advertising models may be more suitable for certain types of campaigns and objectives.
Advertisers can determine their own advertising budget and set a daily or monthly budget. Google Ads tries to optimize advertising to maximize performance within the specified budget. Advertisers can also choose to pause or stop advertising at any time if they want to change their strategy or budget.
What is SEM and what does it mean?
SEM stands for Search Engine Marketing. It is a form of digital marketing that involves advertising and appearing on the results pages of search engines, such as Google or Bing. SEM includes both paid advertising (Pay-Per-Click or PPC) and search engine optimization (SEO). Through SEM, businesses can increase their visibility on search engines and attract more customers to their website.
What is the difference between Google Ads and SEO?
Google Ads and SEO (search engine optimization) are two different ways to increase visibility on search engines, but they work in different ways.
Google Ads is a paid advertising platform where businesses can create ads and bid on keywords to display ads on the Google search results page. The ads usually appear at the top of the page and are labeled as ads. Businesses pay for each click their ad receives (Pay-Per-Click or PPC). Through Google Ads, businesses can quickly increase their visibility on search engines and attract traffic to their website.
SEO, on the other hand, is about optimizing a website to rank higher in the organic search results on search engines. This is done by making the website more relevant and user-friendly to search engines. SEO includes optimizing the content, structure and technical performance of the website. Through SEO, companies can increase their visibility on search engines without paying for each click.
In summary, the difference between Google Ads and SEO is that Google Ads is a paid advertising platform while SEO is about optimizing the website to rank higher on the organic search results.
What different types of ads can I create on Google Ads?
There are several different types of ads that you can create on Google Ads, including:
Search ads: ads that appear at the top of the search results page when a user searches for specific keywords on Google.
Display ads: ads that appear on websites and apps on the Google network, including banners, images, and text ads.
Shopping ads: ads for e-commerce products that appear on Google when users search for products to buy.
Video ads: ads that appear before, during or after videos on YouTube or other websites that allow video advertising.
App ads: ads that appear in other apps on the Google network to promote a specific app.
Ads on Google Maps: ads that appear on the map and in search results on Google Maps when users search for a location or business.
By using different types of ads, you can reach your audience on different platforms and in different ways, which can help increase visibility and traffic to your website or app.
How do I start advertising on Google?
Before you start advertising, it's important to have a clear plan for your ad campaign and to constantly monitor and optimize it for the best possible results.
To start advertising on Google yourself, you need to follow these steps:
- Create an account on Google Ads: Go to the Google Ads website and create an account. If you already have a Google account, you can use it to log in to Google Ads.
Create your first campaign: Click the "New Campaign" button and follow the instructions to choose your ad objective, ad type, audience, budget, and keywords. - Create your ads: Create an ad campaign and choose the images, video or other media you want to use in your ad.
- Choose your keywords: Choose the keywords that are relevant to your ad and that you want your ads to appear for.
- Set your budget: Choose how much you want to spend on your ad campaign and how much you want to pay per click.
- Publish your campaign: Review and publish your campaign. Once approved, you can see your ads on Google.
If you're not sure how to get started with Google Ads, or if you simply don't have the time to create and manage the campaign yourself, consider hiring a Google Ads agency to help you
A Google Ads agency can help you create a strategy and campaign that fits your business model and target audience, optimize your ads and keywords, and ensure you get the highest possible return on your investment. They can also help you monitor and adjust the campaign over time to make sure you reach your goals. Contact us for a free Google Ads quote.
How do I choose the right keywords for my ad campaign on Google?
Choosing the right keywords for your Google ad campaign is an important part of reaching the right audience and getting high click-through rates on your ads. Here are some tips for choosing the best keywords:
- Define your target audience: Before choosing keywords, it is important to understand your target audience and what they are searching for. Analyze your audience and find out what keywords they would use to find your product or service.
- Avoid overly broad keywords: If you use overly broad keywords, you could end up in a competitive auction on Google Ads and pay more for clicks. Try to use more specific keywords that are more relevant to your target audience.
- Use keyword tips: Google Ads has tools that can help you find suitable keywords for your ad campaign. Use the Google Ads Keyword Planner to find relevant keywords based on your website, industry, or products.
- Test and adjust the keywords: Test different keywords and monitor the results to see which keywords provide the best return. Then adjust your list of keywords and keep testing until you find the best keywords for your ad campaign.
Hire a Google Ads agency: If you're unsure how to choose the right keywords or want professional help optimizing your ads and keywords, consider hiring a Google Ads agency. Contact us for a free Google Ads quote.
What is remarketing in Google Ads?
Remarketing in Google Ads means targeting ads to people who have previously visited your website or interacted with your ads elsewhere on the internet. It works by placing a small piece of code on your website or in your ads, which allows it to collect information about the people who interact with them.
Once you've collected the information, you can create a remarketing list in Google Ads that contains information about people who have previously interacted with your website or ads. You can then create an ad campaign that targets this list with ads that are more relevant to them based on their previous interaction with your website or ads.
Remarketing is an effective way to reach people who have already shown interest in your business and increase the chances of them converting into customers. It can also help improve ad relevance and increase your return on investment in Google Ads.