Search engine optimization

The most effective marketing channel

Getting noticed and standing out in the digital crowd is a challenge for many businesses today. But with search engine optimization (SEO), you can increase your chances of converting website visitors into paying customers. SEO is one of the most effective marketing channels available today and can provide a significant return on your investment.

Searchminds is a digital marketing agency with over 15 years of experience in helping businesses, both large and small, get noticed and rank high on Google. We are convinced that SEO is the highest converting marketing channel you can invest in today. Statistics and results from our customers confirm this.

An SEO-adapted website is more effective than social media, email marketing and Google Ads (PPC). This is because SEO placements are visible to potential customers when they actively search for your products or services. So you are seen in the right place, at the right time. It doesn’t get much better than that.

So if you haven’t given SEO a chance yet, now is the time to do so. Otherwise, you risk losing potential customers to your competitors. At Searchminds, we are happy to help you develop and implement an effective SEO strategy that suits your business needs. Contact us today and let’s take the first step towards a successful digital presence!

Whats included

We like to get to know our clients and their website properly before we start work. To get a better understanding of how we can help, we perform a thorough SEO analysis to find out how the website is performing today and what needs to be done to improve it. We also take a look at how much traffic the site generates and how visitors behave on the site. Together with our clients, we discuss their specific goals and what key performance indicators (KPIs) are important to achieve them.

Once we have a clear understanding of the client's website, it's time to look at its search potential. After all, we want the client to be seen in the right places and by the right people. So we do a thorough analysis to come up with a list of the most relevant and profitable keywords. Then we discuss with the customer and nail down a keyword list that suits their needs and wishes. This becomes an important basis for further work in the next stage of the process.

Optimizing your website for search engines is not always an easy task. There are many factors that play a role in getting to the top of the search results page, and one of the most important factors is on-page optimization. This involves reviewing the website's content, headings, images and structure to ensure high relevance to the keyword. But it's also about being up to date with the latest guidelines from Google.

It is an ongoing process to stay updated on the latest trends in search engine optimization. At Searchminds, we have extensive experience and knowledge of what it takes for your website to be high up on the search results page. We can help you with everything from onpage optimization to updating your content and making sure you are always up to date on the latest guidelines.
Now that we've talked about on-page optimization, let's not forget about off-page optimization. This is about building links from other trusted sites that are related to your business. Knowing which pages provide good or bad links can be tricky, and may require technical knowledge and experience with Google's algorithms. Some links may even hurt your site instead of helping.

While on-page optimization is limited to what you can do on your site, off-page optimization is a big part of improving your search engine rankings. So make sure you have control over both on-page and off-page optimization to ensure you are visible on the search engines and reach your customers.

What is SEO?

Search engine optimization is a critical part of marketing your products or services online. By applying content optimization to your site and building a network of good links to your site, you improve your position on keywords that potential customers are searching for. Google uses algorithms to determine how well your site is structured, the quality of the content and the keywords on which the site should appear. By adapting to Google’s guidelines when writing your content and controlling the development of your keywords, you will be able to take advantage of a larger share of converting clicks from the organic searches.

As of 2023 Google is the leading search engine with 9 billion searches made every day world wide. In the US Google makes up for 88.99% of the searches made. They can be about information and reviews of products or services. About companies and high-ranking people or just about a good recipe for dinner! By being more visible on what your visitors and customers are searching for, you get a stronger trust through recognition and a higher number of converting clicks on your website.

Importance of SEO?

Search engine optimization is important because it helps businesses to be seen and found on search engines like Google. By optimizing their website, businesses can increase their visibility and reach out to potential customers searching for their products or services. This in turn can lead to increased website traffic, more potential customers and increased sales.

Good search engine optimization is about understanding customer behavior and what they are looking for online. It is also about creating relevant and quality content on the website and optimizing the technical structure of the website. By doing this, you can improve your ranking on search engines and increase the chances that customers will find your website when they search for relevant keywords.

Search engine optimization is not only important for large companies but also for SMEs that want to compete in a market. By investing in search engine optimization, companies can improve their visibility and competitiveness on a global level. It’s a long-term effort that requires patience and hard work, but can pay big dividends in the long run.

Your journey towards more conversions and traffic

We do a technical, current situation and keyword analysis.

We want to understand our clients and their website as well as possible before we start work. To do this, we perform a thorough SEO analysis to find out how the site is performing today and what can be improved. We also look at the traffic to the site and how visitors behave there. Together with the clients, we discuss their goals and the key deliverables that need to be achieved. We then develop a list of the most relevant and profitable keywords to ensure the client is seen in the right places and by the right people. This keyword list becomes the basis for further work in the next stage of the process.

Start-up conversation where we go through the analysis and talk about goals.

After the initial process, we make contact and present the structure of the collaboration. We present what we have found in the analyses and agree on which keywords will be followed up and worked with on an ongoing basis.

We are starting to optimize

We start by doing the on-page optimization which means we optimize relevant pages based on the keyword analysis. This includes writing relevant SEO copy and optimizing page titles and meta descriptions.

Regular reporting on development and strategy

We at the company make sure to be with our customers on the journey every step of the way by following up on the work every month. We do this either via a video call or face-to-face meetings to ensure we are on the same page and that everything is going according to plan. Clients also receive customized reports with keyword rankings on search engines and information on how traffic and conversions are developing on their website. SEO is an ongoing process of constantly adapting and improving the website based on the data collected. This leads to increased traffic and conversions on the website while reducing the risk of potential customers ending up with competitors.

Frequently asked questions

What is SEO?

Search engine optimization (SEO) is a marketing strategy used to improve the visibility and ranking of a website in the organic (non-paid) results of search engines.


By using different techniques and strategies, such as on-page SEO and off-page SEO, you can increase the number of visitors to a website by increasing its visibility and authority on search engines. Search engine optimization can help businesses and organizations reach a wider audience, increase sales and build a strong online presence.

What does SEO stand for?

SEO means "Search Engine Optimization". Which in Swedish means search engine optimization.


Search engine optimization is sometimes also called search optimization, seo optimization and Google optimization.

How does search engine optimization (SEO) work?

Search engine optimization is about using different techniques and strategies to improve a website's visibility and ranking in the organic search results of search engines. When a person searches for something on a search engine, the search engine displays a list of relevant websites based on the keyword or phrase used. Search engine optimization is about optimizing a website so that it ranks higher on that list.


To achieve this, both on-page SEO and off-page SEO are used. On-page SEO is about optimizing your website's content and structure, while off-page SEO is about creating high-quality links from other websites to your own website. Other techniques used for search engine optimization include optimizing website load time and having a mobile-friendly website.


Using these techniques and strategies can improve your website's ranking and visibility in the organic search results of search engines, which can lead to increased traffic and better business opportunities for companies and organizations.

How much does search engine optimization (SEO) cost?

The price of search engine optimization (SEO) varies depending on a variety of factors, including the size of the website, the industry, the competition for keywords and phrases, and the type of SEO service requested.

It is important to remember that search engine optimization is a long-term investment, and it can take time to see results. Therefore, it is important to choose a reliable and experienced SEO agency that can help create a customized strategy to achieve your goals.

If you wish to get a quote on what search engine optimization would cost for your business, feel free to contact us through our contact form to get a tailored quote. You can also call us on +46 480 - 70 80 20 to get more information and discuss your needs and goals with our experienced experts.

What benefits can I get from search engine optimization?

Search engine optimization can bring many benefits to businesses and organizations. By improving your website's visibility and ranking in the organic search results of search engines, you can increase the number of visitors to your website and thus improve your business opportunities.

Some of the benefits of search engine optimization include:


  • Increase website traffic: By ranking higher in search engine results, you can get more clicks and therefore more traffic to your website.

  • Improve brand awareness: By appearing higher in search engine results, you can increase your visibility and build your brand.

  • Increase sales: By getting more traffic to your website, you can increase your sales opportunities and thus increase your turnover.

  • Improve user experience: By optimizing the content and structure of the website, you can improve the user experience and thus increase the likelihood of visitors staying on the website longer and performing the desired actions.

  • Competitive advantage: By ranking higher than your competitors, you can gain a competitive advantage and thus increase your business opportunities.


Search engine optimization is a long-term strategy and may require time and effort, but the benefits it can provide are well worth the investment.

What is on-page SEO and why is it important?

On-page SEO is about optimizing the content and structure of a web page to improve its visibility in search engines. It includes factors such as keyword optimization, page structure, page speed, metadata, headings and internal links.


Some of the key elements of on-page SEO include including relevant keywords on the page, using appropriate headings and subheadings, creating unique and high-quality content, and optimizing images and videos on the page. It is also important to ensure that the site is easy to navigate and that the page speed is fast, as this can affect both the user experience and the search engines' assessment of the site.


On-page SEO increases the chances of your website ranking higher in search engine results, thereby increasing traffic and conversions on your website.

What is off-page SEO and why is it important?

Off-page SEO is a search engine optimization strategy that focuses on creating high-quality links from other websites to your own website. The goal is to increase your website's authority and credibility in the search engines by creating relevant and reliable links from other well-known and authoritative websites.


Off-page usually involves searching for relevant websites in the same industry or niche and trying to get them to link to your own website. It can also mean participating in online forums, blogs and social media to create links to your website and increase its visibility.


It is important to note that off-page link building is about creating quality links from relevant and trustworthy sources, and not creating large amounts of links from unrelated or low-quality websites.

What tools are used for search engine optimization?

There are many SEO tools that can help analyze your website's performance, identify problems and make recommendations for improvements. Such tools include  Google Analytics, Majestic, SEMrush and Ahrefs.

How long does it take to see results from search engine optimization?

It is difficult to give an exact answer on how long it takes to see results from search engine optimization (SEO), as it depends on various factors, such as the current state of your website, the competition in your industry, the keywords you are targeting and the strategy you are using.


It can take between a few weeks to several months before you see a significant improvement in your website's ranking in search results. It is important to understand that SEO is a long-term strategy and results can take time to appear.


To achieve the best possible results with search engine optimization, you should have a solid strategy and work on several different areas simultaneously, such as content optimization, technical optimization, link building, Google Ads and social media. It is also important to keep monitoring and adjusting the strategy over time to achieve long-term results.

How to do search engine optimization on your own?

Learning the basics of search engine optimization is a good idea for any business owner in any industry. Some parts of SEO can be done pretty well by yourself, but it's worth knowing that SEO is a time-consuming process and some parts of SEO can be difficult to do on your own without the right knowledge and experience. Link building and technical optimization usually fall into this category. Hiring an SEO agency for this part can therefore be a good idea.


Here are some tips on what you can do yourself to increase your ranking in the search engines:



  1. On-page content optimization: Make sure your content is relevant, high quality and optimized for the keywords you are targeting. Use keywords in headlines, content and in the meta data.
  2. Technical optimization: Make sure your website is technically optimized by improving loading times, using responsive design, fixing broken links, and using an SSL-certified URL.
  3. Link building (off-page): Try to get other websites to link to your content. This can be done by creating valuable content that others want to link to or by collaborating with other websites in your industry.
  4. SEO tools: Use tools like Ahrefs, SEMrush eller Google Search Console to monitor keyword rankings, analyze your content and identify potential areas of improvement.


It's important to remember that search engine optimization is a long-term strategy and results can take time to appear. By following these tips and continuously working on improving your website, you will gradually see improvements in your rankings.

Södra Långgatan 48

392 31 Kalmar

+46 480 - 70 80 20

+46 480 - 70 80 20