Privacy policy


It is of course important to us that you feel that your privacy is respected and that your personal data is processed correctly. We take responsibility for ensuring that personal data processed by us is used only for its intended purpose and is protected against unauthorized access. All processing of personal data takes place in accordance with applicable personal data legislation. Within the EU/EEA, the General Data Protection Regulation (GDPR) applies. This privacy policy is general and applies to digital channels (e.g. website and social media).

Vad är personuppgifter?

Personal data is any information that can be directly, or indirectly together with other data, linked to a living natural person. This means that information such as names and contact details, IP addresses, competition entries, choices made and behaviors constitute personal data.

Processing of personal data is anything that happens to the personal data. Any operation performed on personal data constitutes processing, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Translated with (free version)

What personal data may be collected?

When you visit our digital channels, we may collect data about you. This data may, for example, consist of your name, address, social security number, postal address, e-mail address, telephone number, other identification data, information about which of our products or services you are interested in or location information. Images or other files that you choose to send by email or through a form are also personal data.

Furthermore, we may collect technical data, such as IP address, device ID, browser type or cookie information. The collection described here takes place, for example, when you visit our website, enter your personal data in forms, communicate with us on social media, send an email or register your interest in buying a product or service, participating in a competition or similar.
Like virtually all commercial operators, we have placed so-called “cookies” on our website. Through these cookies, we may collect information about how you use our website. This data forms a statistical basis that we use to improve the experience and information on our website.

If you visit or communicate with us via our social media accounts, we may receive information regarding your profile on the third party platform you have chosen to use to contact us.

Personal data will be processed by us only for as long as necessary to fulfill the purposes of the processing or to comply with our legal obligations.

For what purposes are personal data processed?

The personal data about you collected in connection with your use of the digital channels and its services will be processed by us, or our respective stores, for the following purposes:

  • To enable us to contact you, communicate with you and provide the products or services you have ordered.

  • To communicate and administer information and marketing activities such as newsletters, competitions, offers, etc.

  • For marketing purposes, marketing via mail, email, phone calls, SMS/mmTo analyze and understand what you as a visitor are interested in for information and service. s, social media.

  • Data may be processed through geographic, demographic or platform filtering, in order to build a platform that provides the information you as a visitor want.

  • To produce statistics on the use of our digital channels.

  • To maintain, develop, test and improve our digital channels and technical platforms.

  • Legal basis and legitimate interests for personal data processing

  • We process personal data when it is necessary to fulfill our commitments to customers or employees, or when we have another legitimate and legitimate interest in processing your personal data, such as an interest in marketing ourselves to visitors on our digital channels.

  • Restrictions on the disclosure of personal data

We may use external partners and suppliers to perform tasks on behalf of the company, e.g. to provide IT services, help with marketing, analysis or statistics. The performance of these services may mean that our partners, both within the EU/EEA and outside the EU/EEA, have access to certain personal data. We ensure that the companies that handle personal data on our behalf have a high level of protection for your personal data. Special protection measures are taken in relation to partners outside the EU/EEA.

We may disclose personal data to third parties, such as the police or other authorities, if it relates to the investigation of a crime, or if for some other reason we are obliged to disclose such data by law or by decision of an authority.

External links

This privacy policy applies to information that we process about you in the context of our digital channels. Our digital channels may sometimes contain links to external websites or services that we do not control. If you follow a link to an external website, you are encouraged to read the principles for personal data processing and information about cookies that apply to the page in question.

Right to information, feedback and complaints

If you have comments on how we handle personal data, you are welcome to contact us at the email address given in the next paragraph.

You can request access to the personal data processed about you, to have incorrect personal data corrected and/or for us to stop processing and delete your personal data, to restrict the processing of your personal data, to exercise your right to data portability, and to object to the processing of personal data. In such cases, please contact us at:

Modification of this privacy policy

We may make changes to this privacy policy from time to time. The latest version of the privacy policy is always available at

Södra Långgatan 48

392 31 Kalmar

+46 480 - 70 80 20

+46 480 - 70 80 20