Privacy Policy


For us, it is of course important that you feel that your personal privacy is respected and that your personal data is processed correctly. We take responsibility for the personal data processed by us being used only for the intended purposes and protected against unauthorized access. All processing of personal data takes place in accordance with applicable personal data legislation. Within the EU / EEA, the Data Protection Regulation (GDPR) applies. This privacy policy is general and applies to digital channels (eg website and social media).

What is personal information?

Personal data is all information that can be directly, or indirectly together with other data, linked to a living natural person. This means that tasks such as names and contact details, IP addresses, competition entries, choices made and behaviors constitute personal data.

Processing of personal data is everything that happens with the personal data. Any action taken with personal data constitutes processing, whether or not it is carried out automatically, such as collection, registration, organization, structuring, storage, processing or modification, production, reading, use, disclosure by transmission, dissemination or other provision, adjustment or merging, limiting, deleting or destroying.

What personal information may be collected?

When you visit our digital channels, we may collect information about you. This information may, for example, consist of name, address, social security number, postal address, e-mail address, telephone number, other identification information, information about which of our products or services you are interested in or location information. Images or other files that you choose to send via e-mail or through a form are also personal information.

Furthermore, we may collect technical data, it may be about IP address, device ID, type of browser or cookie information. The collection described here takes place, for example, by you visiting our website, entering your personal information in forms, that you communicate with us on social media, send an email or register your interest in buying a product or service, participate in a competition or the like.
We have, like virtually all commercial players, placed so-called “cookies” on our website. Through these cookies, we may collect information about how you use our website. This data constitutes a statistical basis that we use to improve the experience of, and the information on, our website.
If you visit or communicate with us via our social media accounts, we may receive information regarding your profile on the third-party platform you have chosen to use to contact us.

The personal data will be processed by us only for as long as is necessary to fulfill the purposes of the processing or to fulfill our legal obligations.

What personal information may be collected?

The personal information about you that is collected in connection with your use of the digital channels and its services will be processed by us, or our respective stores, for the following purposes:

  • In order for us to contact you, communicate with you and provide the products or services you ordered.
  • To communicate and administer information and marketing activities such as newsletters, competitions, offers and more.
  • For marketing purposes, marketing via mail, e-mail, phone calls, sms / mms, social media. 
  • To analyze and understand what you as a visitor are interested in for information and service.
  • Data can be processed through geographical, demographic or platform technical filtering, in order to be able to build a platform that provides the information you as a visitor want.
  • To produce statistics on the use of our digital channels.
  • To maintain, develop, test and improve our digital channels and technical platforms
  • Legal basis and legitimate interests for the processing of personal data
  • We process personal data when it is necessary to fulfill our obligations to the customer or employee, or when we have another legitimate and legitimate interest in processing your personal data, e.g. an interest in marketing ourselves to visitors on our digital channels. 
  • Restrictions on the disclosure of personal data


We can hire external partners and suppliers to perform tasks on behalf of the company, e.g. to provide IT services, assist with marketing, analysis or statistical data. The performance of these services may mean that our partners, both within the EU / EEA and outside the EU / EEA, gain access to certain personal data. We ensure that the companies that handle personal data on our behalf have a high level of protection for your personal data. In relation to partners outside the EU / EEA, special protective measures are taken.

We may disclose personal information to third parties, such as police or other authority, if it concerns the investigation of crime, or if we for any other reason are obliged to disclose such information on the basis of law or authority decision.

External links

This privacy policy applies to information that we process about you within the framework of our digital channels. Our digital channels may sometimes contain links to external websites or services that we do not control. If you follow a link to an external website, you are asked to take note of the principles for personal data processing and information about cookies that apply to the relevant page.

Right to information, feedback and to lodge complaints

If you have views on how we handle personal data, you are welcome to contact us via the email address provided in the next paragraph.

You can request access to the personal data that is processed about you, to have incorrect personal data corrected and / or that we stop processing and deleting your personal data, that the processing of your personal data is restricted, to exercise your right to data portability, and to object to the processing of personal data. In that case, please contact us at: [email protected]

Amendment of this Privacy Policy

We may from time to time make changes to this Privacy Policy. The latest version of the privacy policy is always available on our privacy policy page.