Amazon is an international market that has grown exponentially in recent years. In the US, Amazon accounts for more than half of all e-commerce, with 54% of product searches done on Amazon, not Google. Since Amazon is now establishing itself in Sweden, this means new opportunities for you as an e-retailer. Even if Amazon is not quite ready with the launch in Sweden, you as an e-retailer still have a huge advantage if you set up a store at an early stage and make sure to quickly gain market share. If you do not adapt to Amazon, there is a great risk that you will miss more customers and market shares. We at Searchminds offer you as a customer service with the set-up of your Amazon store, we also help you market your products so that they are visible high up on Amazon’s front page.
Through the Amazon marketplace, you as a third-party seller can use amazon as a platform to sell your products. There are a lot of similarities between Amazon and Google. Amazon also has a built-in algorithm called A9 and like Google, the ranking of search results is decided based on various ranking factors. In addition to appearing in the regular list, there are also advertising opportunities, Amazon Ads and Amazon display, as well as Google Ads and the Display Network. A combination of working with their Amazon SEO and Amazon ads is to be recommended, as the paid advertising has a significant impact on your regular ranking on Amazon.
Getting your products to appear on Amazon’s first page is, like Google, extremely important as 78% of Amazon’s customers do not go to page 2.
We at Searchminds are happy to help you as a customer to market your Amazon store both via Amazon’s advertising opportunities and through SEO so that your products rank high in the search results. Below is our process for setting up your Amazon store and its marketing.